Gender Challenge

Brilliant article in HBR – To Hold Women Back, Keep Treating Them Like Men by Avivah Wittenberg-Cox.

Avivah makes a great point in that we must NOT treat everyone the same. I have been bashing this issues for years.

Sadly I still hear from individual at all levels of the organisation that ‘I treat everyone the same’…grrrr. No treat the person before you based on what you see-hear. Tailor your approach to match the need, not one size fits all.

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